The Bazaar
Gear & essentials
We started here. Workers were paying 30 to 40% over wholesale for the same helmet, the same jacket, the same data pack. We aggregate the buying, ship to their door, and keep the margin honest.
A backbone for India's gig economy.
Keystone is building the infrastructure India's 12 million gig workers need to onboard, get gear, find housing, and build a portable identity that opens up credit.
12M+
Gig workers in India
₹1L Cr
Annual drain on workers
₹7,000
Worker overspend / month
60%
Workers lost in 90 days
The Problem
You deliver everything.
Except for yourself.
Every morning, 12 million workers keep India moving. The moment they step off the app, the country they hold up has no record of them. No credit score, no portable identity, no safety net. A ₹7,000 tax on being invisible, paid every month.
i.
5,000 deliveries, no record
A rider can complete five thousand trips on one platform and arrive at the next one as a stranger. Reputation doesn't travel. They start at zero, every time.
ii.
Earning ₹18,000, paying ₹7,000
A rider on ₹18,000 a month spends ₹7,000 of it on a helmet, a rain jacket, a phone mount, and a shared room. Bought from middlemen who keep no records and offer no credit.
iii.
Invisible to every lender
No EPF. No payslip. No GST. The most credit-active class of Indian workers shows up nowhere in any credit bureau. They cannot borrow ₹2,000 to fix a flat tyre.
Traction
We started with jackets.
We found something bigger.
Keystone began as a simple idea: sell delivery riders a jacket that actually worked through the monsoon. Eight months later, we had crossed ₹2 Cr in revenue and riders were calling about housing, phone plans, and loans. The jacket was never the product. The relationship was.
Revenue
₹2 Cr
In 8 months, from a standing start. Selling gear workers actually wanted to buy.
SKUs
55
Tested and selling, across categories, price tiers, and cities.
Anchor
Top delivery app
Onboarded as anchor partner for gear distribution.
Pipeline
Top mobility app
Integration pipeline confirmed for the next quarter.
The Platform
One platform.
Built around your life.
The Bazaar, the Hubs, the Ledger. Three products that meet workers where they already spend, sleep, and earn, rolled out in the order the workforce actually needs them.
The Hubs
Housing & community
Rooms ten minutes from the next surge zone. Cleaner than the PG, cheaper than the daily-rent room, run by us. Workers stop bleeding earnings to a long commute and stop losing rent deposits to bad landlords.
The Ledger
Identity, credit & insurance
Every delivery, every rent payment, every purchase feeds one Score. It moves between platforms. It opens loans, insurance, savings. The first piece of financial identity a gig worker actually owns.
The Product
Built for workers,
not for decks.
From the first onboarding tap to the Score dashboard. Every screen is designed to be readable, trustable, and operable with one hand on a low-end phone.
How It Works
Five steps.
One identity.
A five-step flow that turns each transaction, delivery, and rating into something a worker can carry with them, for life.
01.
Plug in
We integrate with the platform's onboarding flow. New workers meet Keystone on day one.
02.
Equip
Helmet, jacket, data pack at wholesale, shipped overnight.
03.
House
If they need a room near the work, we have one. Move-in by week one.
04.
Score
Every delivery, every rent payment, every purchase feeds the Score. Theirs to keep.
05.
Unlock
When the Score is high enough, loans, insurance and savings turn on. For most of them, the first time.
Why Now
Three market forces.
One window.
The regulatory, technological, and economic conditions for this business have never aligned before, and won't stay aligned for long.
I
UPI ubiquity
500 million Indians transact on UPI every month. For the first time in history, a delivery rider's daily cash flow is legible. Every wage, every fuel top-up, every dinner shows up in a feed we can score.
II
New labour codes
The 2020 Social Security Code makes gig worker benefits the platform's responsibility, not the worker's. Platforms now need a compliance layer. We were already building it.
III
Platform retention crisis
Platforms spend ₹3,000 to ₹5,000 acquiring each rider. Sixty percent are gone within ninety days. The CFO line item that used to read 'CAC' now needs a sibling: retention. That sibling is us.
For Gig Platforms
Give your workforce
an unfair advantage.
You pay ₹3,000 to ₹5,000 to bring each rider on.
Sixty percent leave inside ninety days.
The reason isn't motivation. It's a broken helmet, a ninety-minute commute, an emergency they couldn't borrow ₹2,000 to fix. We solve those reasons. You keep the rider.
Drop us in
One API for onboarding, gear, housing, and Score. Stays out of your stack.
Sprint, not quarter
Lightweight SDK, pre-built modules. Your team ships the integration in a sprint.
3× retention
Platforms running with us see riders stay 3× longer. Because we fixed the reasons they leave.
Interested in a partnership?
Let's explore what Keystone can do for your platform.
The Team
Built by operators,
not theorists.
We came to this from the ground up, working with riders, watching how they lived, understanding what the system gets wrong. Every product decision is informed by that.
Co-founders
Get in Touch
We're easy
to find.
For workers
Want early access to the Keystone app? Join the waitlist and we'll notify you when we're live in your city.
Join waitlistFor platforms
Running a delivery, mobility, or logistics platform? Let's talk about what Keystone can do for your workforce.
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